Archive for July, 2011

The Social Media Takeover

Social media has seemed to incorporate itself into everyone’s life in one way or another. It has permeated every aspect of life from personal to business. Social media is easily accessible whether it be on a computer, a smart phone or a tablet.

In the beginning, social media was designed as a way for people to keep in contact with friends, family and acquaintances. Now, it has grown into something new entirely, a cyber world. Not only do individuals interact online but so do businesses, musicians, and news sources. Pretty much any information that you could want to know you can find out through social media.

Facebook seems to be the largest and most widely used outlet of social media in today’s time. It allows people to share information, photos, videos and links and allows you to talk to someone directly or all your friends at one time. One of the integral parts of facebook is the wall; people can post status updates, photos or videos. Businesses use it to update their followers on news and promotions, for example you can take a look at the Elixir Interactive Wall to see what all they have been up to.

Twitter seems to be the other outlet of choice because it is short, sweet and easy to follow. While it takes a little bit to catch on to the twitter language, it is an important outlet as it has hundreds of thousands of followers. Businesses or individuals choose a twitter name, for example, @elixirinteractive to tweet to Elixir Interactive. Twitter is full of symbols such as the @ to denote the person or the # to categorize the tweet. Tweets allow followers to read a short snippet and then move on, but tweets can also contain links to articles, pictures or websites.

It is very important for a business or an individual to stay connected into social media as it has become the prime source of communication in today’s time.